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How to Build a Landing Page Engine in Webflow for Programmatic SEO

Automate landing page creation at scale using Webflow CMS, Airtable, and AI—perfect for programmatic SEO and paid campaigns.

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Why Every Growth Marketer Needs a Programmatic Landing Page System

A well-structured landing page system helps test new ideas quickly, generate traffic at scale, and automate content creation—without hiring developers.

✅ Launch at Scale – Programmatic landing pages let you test multiple ideas with minimal effort.
✅ Automate Content – Use Webflow CMS, Airtable, and AI to update pages dynamically.
✅ SEO & Growth Potential – Rank for long-tail keywords and build targeted traffic.
✅ No-Code Tools Make It Simple – You don’t need developers or manual work to manage updates.

But building it the right way is the difference between a landing page system that works and one that gets stuck in manual bottlenecks.

💡 That’s exactly what The Landing Page Engine Playbook teaches you—so you don’t waste time on guesswork.

Choose How You Want to Launch

Build it yourself or let me build the starter for you — either way, you’ll get your directory live.

Build It Yourself - $299/year

You do the building. I give you the blueprint.

✅ You follow the MVMP Playbook to build your own directory from scratch

✅ You get all the tools, templates, and lessons

✅ You go at your own pace

✅ You’re fully in control — but also fully responsible for execution

✅ Best for: people who want to learn, experiment, and DIY their MVP

Join MVMP Labs Now

7-Day MVP Sprint - $2k

I build the foundation. You take it from there.

✅ I create a custom-built Webflow + Airtable starter project based on your niche

✅ You skip the setup — I handle the structure, CMS, data sync, and backend

✅ You still get access to the MVMP course to continue building or expanding

✅ You get your MVP live in a week without worrying about the tech

✅ Best for: people who want to move fast and avoid spinning their wheels on setup

✅ Includes 1-Year Access to MVMP Labs ($299 value)

Next available start: April 29

Book Your MVP Directory Build

🗓️ Free 15-min discovery call to see if it’s a fit

What’s Inside the Playbook

Step-by-step lessons to help you go from idea to a live, scalable directory — without hiring developers or figuring it out alone.

🛠️ A Step-by-Step No-Code System

Follow a structured roadmap from idea to launch.

🌍 A Fully Functional Directory Website

Built with Webflow, Airtable & automation tools.

📊 Smart Data Collection & Management

Learn how to find, clean, and sync business listings effortlessly.

🚀 Traffic & Growth Strategies

Get SEO, paid ads, and email marketing tactics to bring in users.

💰 Monetization Frameworks

Explore different ways to generate revenue from your directory.

🚀 Build Your Landing Page

Learn how to design and build your landing page in Webflow using Relume Components

🌐 Webflow CMS Mastery

Learn how to use the Webflow CMS to dynamically generate template pages with dynamic content

📊 Airtable for Control

Learn how to set up a data hub in Airtable that connects to Webflow and your other content tools

🔄 Automate Updates Easily

Learn how to set up workflows that automate the creation and updating your Webflow CMS records.

✍️ AI-Driven Copy Creation

Learn how to tie AI-copywriting workflows into your automated workflows to generate copy

📈 SEO with AI Content

Learn how to leverage AI to implement best SEO practices for your landing pages

🖼️ Unique Open Graph Images

Create custom open graph images for every landing page you create by using social image tool Placid.

Course Overview

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8 Lessons - 42:15

Please reach out to us by sending an email to hello(at)connorfinlayson.com if you this is not what you expected.

8:35

{"lessons":[{"name": "9. How to Automatically Generate Unique Open Graph Images with Placid", "module": "Module 1: How To Build a Landing Page Engine", "order": 9, "duration": "11:57", "module_duration": "04:26:48"},{"name": "8. How to Boost Your SEO Automatically Using AI-Generated Content", "module": "Module 1: How To Build a Landing Page Engine", "order": 8, "duration": "36:40", "module_duration": "04:26:48"},{"name": "7. How to Instantly Update Landing Pages with Utility Workflows", "module": "Module 1: How To Build a Landing Page Engine", "order": 7, "duration": "12:06", "module_duration": "04:26:48"},{"name": "6. How to Automatically Generate High-Converting Copy with OpenAI", "module": "Module 1: How To Build a Landing Page Engine", "order": 6, "duration": "29:41", "module_duration": "04:26:48"},{"name": "5. How to Automate Webflow Updates Directly from Airtable", "module": "Module 1: How To Build a Landing Page Engine", "order": 5, "duration": "01:03:20", "module_duration": "04:26:48"},{"name": "4. How to Use Airtable to Control Your Webflow CMS with Ease", "module": "Module 1: How To Build a Landing Page Engine", "order": 4, "duration": "27:10", "module_duration": "04:26:48"},{"name": "3. How to Dynamically Generate Landing Pages Using Webflow CMS", "module": "Module 1: How To Build a Landing Page Engine", "order": 3, "duration": "35:30", "module_duration": "04:26:48"},{"name": "2. How to Easily Build a Landing Page Engine from Scratch", "module": "Module 1: How To Build a Landing Page Engine", "order": 2, "duration": "46:30", "module_duration": "04:26:48"},{"name": "1. Introducing: The Landing Page Engine Playbook", "module": "Module 1: How To Build a Landing Page Engine", "order": 1, "duration": "03:54", "module_duration": "04:26:48"}]}

💡 By the end of these modules, you'll have a fully functional system ready to launch, scale, and automate.

📩 Join MVMP Labs To Get Started

MVMP Labs Annual Membership

💡 Everything you need to build, automate, and scale your projects—without the guesswork.

$299/year

(Less than $1 per day for unlimited access!)

✅ All Courses – Full access to every course inside MVMP Labs.

✅ 100+ Video Tutorials – Covering no-code, Webflow, automation, and AI.

✅ Webflow Components & Automation Templates – Build faster with ready-to-use tools.

✅ Private Community & Direct Support – Connect with builders & get feedback.

✅ Regular Updates & New Content – Always stay ahead with fresh material.

🔹 Join today and start building with a full support system behind you.

📩 Join MVMP Labs & Get Instant Access

What Are You Going To Build?

MVMP Labs isn’t just about learning—it’s about launching. Here are some of the incredible projects our members have built using no-code tools, automation, and smart growth strategies.

FAQs: Everything You Need to Know Before You Start

Do I need technical skills to follow this course?

No. MVMP Labs is 100% no-code friendly. Everything is built using tools like Webflow, Airtable, and automation workflows. If you can follow step-by-step tutorials, you can build your directory.

{"faq":[{"question":"I’m not sure if I actually need programmatic landing pages.", "answer":"If you're running paid ads, SEO campaigns, or any business that requires scalable landing pages, a landing page engine can save time, effort, and ad budget by dynamically generating pages based on structured data.\n\nRather than creating landing pages one by one, you’ll learn how to automate the process using Webflow, Airtable, and AI—so you can scale without bottlenecks.\n\nIf you’ve ever thought, \"I need a better way to launch lots of pages without rebuilding them manually,\" this course will show you exactly how to do that.", "order":1},{"question":"I don’t know if I have the technical skills to build this.", "answer":"No coding required—this course is designed for marketers, growth hackers, and founders who want to scale landing page creation without a developer.\n\nYou'll follow a step-by-step approach, learning how to:\n\n✅ Structure data in Airtable for dynamic page creation\n\n✅ Automate Webflow CMS updates using Make\n\n✅ Generate high-quality AI-powered copy using OpenAI\n\nIf you’ve followed my tutorials before, you’ll find this course easy to follow—just much more in-depth with every step clearly laid out.", "order":2},{"question":"Will this work for my business?", "answer":"This approach works well for many business models, including:\n\n✅ SEO-focused businesses that need dynamic pages for long-tail keywords\n\n✅ Marketers running ad campaigns and needing high-volume landing pages\n\n✅ Marketplaces & directories that require scalable page generation\n\nIf your business involves repetitive page creation—whether for paid traffic, SEO, or dynamic content—this course will show you how to automate it.", "order":3},{"question":"How will I drive traffic to these pages?", "answer":"A landing page engine is a tool, not a traffic source—but when combined with the right strategy, it can significantly boost conversions and efficiency.\n\nYou'll learn:\n✅ How to structure landing pages for SEO & paid ads\n\n✅ How to use AI-powered content generation to scale your copy\n\n✅ How to dynamically optimize pages for different audiences\n\nIf you're already investing in SEO, PPC, or niche-specific campaigns, this will help you maximize your efforts without increasing your workload.", "order":4},{"question":"I’ve never used Airtable or Webflow before—will I be able to follow along?", "answer":"Yes! While familiarity with Webflow & Airtable helps, the course is designed so that even complete beginners can follow step by step.\n\nYou'll learn everything you need, from setting up Airtable for data management to using Make for automation—all without writing code.\n\nIf you’ve never built a landing page system before, this course will break it down into simple, actionable steps.", "order":5}]}

Is there a refund policy if I don’t find the courses useful?

No, we do not offer refunds since this is a digital product. We've tried offering refunds in the past, but it wasn’t sustainable. If you want to get a sense of the teaching style, I recommend checking out my YouTube channel for technical tutorials. That will give you an idea of how the courses are structured before you commit.

Still have questions?

💡 We’re here to help. If you have any other questions, feel free to contact us or ask inside our community.