Webflow Apps - Reviewing Webflow's Biggest Update This Year!

Webflow Apps - Reviewing Webflow's Biggest Update This Year!

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Connor Finlayson
August 31, 2023
Webflow Apps - Reviewing Webflow's Biggest Update This Year!

Friends, what is going on? Welcome back to the channel. I am super pumped about this post because, as many of you probably know, Webflow just announced some massive updates to Webflow apps and their developer API. These changes are set to revolutionize the way we build advanced features inside Webflow. So, without further ado, let's dive right in!

Overview of Webflow Apps

Webflow apps have been in beta since last year, allowing developers to create third-party integrations and tools to enhance Webflow's capabilities. The recent updates mark a significant step forward, making it easier and more powerful to build advanced functionalities within Webflow. These changes are not just incremental improvements; they represent a fundamental shift in how we can leverage Webflow for complex projects.

Exploring New Webflow Apps

One of the first things you'll notice when you log into the Webflow designer is the new app extension. This extension provides a list of all third-party apps available natively inside Webflow.

Here are some notable new apps:


If you've ever used stock images in your Webflow sites, you're familiar with the tedious process of downloading, uploading, and formatting them. The Unsplash app simplifies this by allowing you to search for stock images and add them directly to your site with a single click. You can filter images by orientation and other criteria, making it easy to find the perfect image for your project.

Jasper AI

Jasper AI is a powerful tool that can enhance your content creation process. By integrating Jasper AI, you can generate and improve your copy using AI, saving time and ensuring your content is top-notch.


Finsweet Table

Finsweet Table enables you to build semantic HTML tables inside Webflow, which is a huge win for SEO and complex data presentation. You can import data from spreadsheets or CSV files, or build tables from scratch. This app makes it possible to create tables that were previously not feasible with native Webflow features.


Setting up membership sites in Webflow can be tedious, involving manual tagging and extensive documentation. The Memberstack app streamlines this process, allowing you to set up member sites more efficiently. You can easily tag elements like buttons and sections, reducing errors and speeding up development.

Impact of the New Developer API

Webflow has also made significant updates to their API, opening up new possibilities for developers. Here are some key changes:

Designer API Access

Developers now have access to the designer API, enabling them to build apps that can directly affect the Webflow designer. This is a game-changer, allowing for deeper integrations and more advanced functionalities.

REST API Updates

The REST API has been expanded to include more capabilities. Beyond just managing the CMS, e-commerce, and user accounts, developers can now work with forms, pages, and sites. This broader access means more comprehensive control over Webflow projects through custom apps.

Implications for Webflow Users and Developers

Benefits for Webflow Users

These updates address some of the limitations previously faced by Webflow users. For example, the introduction of HTML tables with Finsweet Table fills a long-standing gap. With third-party developers able to create solutions for other missing features, users can expect a more robust Webflow experience.

Benefits for Freelancers and Agencies

For freelancers and agencies, the new apps and API updates expand the range of services they can offer clients. The ability to integrate advanced features and third-party solutions makes it easier to attract and retain clients, as well as upsell additional services.

Opportunities for Developers

The expanded API and new app marketplace present lucrative opportunities for developers. By creating custom apps for Webflow, developers can tap into a growing market and generate income from their innovations.

Future Expectations

The Webflow app marketplace is still in its early stages, but it has the potential to grow significantly, much like the Shopify app marketplace. Here are some exciting prospects to look forward to:

Finsweet Attributes

I'm particularly excited to see what Finsweet does with their attributes tool. This tool is already powerful, and a native app would make it even more accessible and user-friendly.


Wized is another tool that holds great potential. It's powerful but can be complex for new users. A native Wized app would simplify the process, making advanced features more accessible to all Webflow users.


The recent updates to Webflow apps and the developer API are game-changing. They open up new possibilities for building advanced features and integrations within Webflow. Whether you're a regular Webflow user, a freelancer, an agency, or a developer, these changes are set to make your work easier and more powerful.

I'm personally looking forward to exploring these new apps and seeing what the future holds for Webflow's app marketplace. If you've tried any of these new apps and think they deserve a review, let me know in the comments below. Thanks for sticking around, and I'll see you in the next post!

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