How Brian Built BusyBee: A Marketplace Connecting Authors with Expert Assistants
Discover how the MVMP program helped a publishing consultant create a specialized marketplace, saving over $15,000 in development costs and connecting over 100 authors with the right support.

BusyBee is a specialized marketplace designed to connect authors with experienced assistants who understand the nuances of the publishing industry. Brian, a consultant with years of experience in the publishing world, identified a gap—many authors needed skilled support for tasks like research, editing, and managing book launches, but finding qualified assistants was challenging.
Brian envisioned a platform that would make it easy for authors to connect with the right assistants, streamlining the process and reducing the time spent on searching and vetting candidates. With a background in publishing but not in tech, Brian needed a solution that could bring his vision to life without requiring extensive coding skills.
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The Challenges
Before joining the MVMP program, Brian faced several key challenges:
- Technical Barriers: Building a functional, user-friendly marketplace from scratch seemed out of reach without a background in development.
- Building Trust: Creating a platform where authors could trust the quality of the assistants available was crucial, but Brian needed a way to manage this efficiently.
- Resource Constraints: As a bootstrapped founder, Brian needed to find a way to build and launch his marketplace without the high costs of custom development.
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The MVMP Approach
The MVMP program provided Brian with the framework and support to build BusyBee from the ground up using no-code tools. Here’s what made the difference:
- Playbooks for No-Code Marketplaces: The MVMP program’s playbooks gave Brian a clear roadmap to follow, guiding him through setting up the marketplace using Webflow for the front-end, Airtable for the database, and Make.com for automations.
- Community Insights: Feedback from the MVMP community helped Brian shape BusyBee’s user experience, ensuring that the platform met the needs of both authors and assistants.
- Step-by-Step Tutorials: Brian learned how to build key features like profile pages for assistants, a review system for authors, and automated workflows for job postings and applications.
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Building the MVP
With the MVMP program’s guidance, Brian was able to bring BusyBee to life in just 10 weeks. Here’s how he built the platform:
- Creating a Professional Front-End with Webflow: Using Webflow, Brian built a sleek, user-friendly website where authors could browse assistant profiles, post job listings, and manage applications—all without writing a single line of code.
- Managing Data with Airtable: Airtable acted as the central database, storing job listings, assistant profiles, and application data. This setup allowed Brian to create dynamic, searchable databases that made finding the right assistant easy.
- Automating Workflows with Make.com: Automation was key to ensuring a smooth experience for users. Brian used Make.com to automate notifications when new jobs were posted, manage application workflows, and send reminders for upcoming deadlines.
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Results & Impact
BusyBee quickly became a go-to resource for authors looking for specialized support:
- User Growth: Within the first three months, over 100 authors signed up to find assistants, and more than 200 assistants created profiles on the platform.
- Faster Hiring: Thanks to the streamlined process, authors reported finding qualified assistants 30% faster than through traditional methods like job boards.
- Cost Savings: Building with no-code tools saved Brian over $15,000 in development costs, allowing him to focus on marketing and building partnerships with author associations.
One author shared, “BusyBee made it so easy to find an assistant who really understood the publishing world. It saved me weeks of searching and interviews.”
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What’s Next for BusyBee?
With the MVP successfully launched, Brian is focusing on expanding BusyBee’s reach and features:
- Enhanced Matching Algorithms: Brian is working on using Airtable’s API to improve the matching process between authors and assistants, helping to connect users based on their specific needs and expertise.
- Expanding into Related Services: As demand grows, Brian plans to introduce services like marketing support and virtual book tours, making BusyBee a one-stop shop for authors.
- Building a Stronger Community: With support from the MVMP program, Brian continues to gather feedback and improve the platform’s user experience, keeping BusyBee user-centric.
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