Master Marketing & Transactional Emails: Automate with MailerLite and MailerSend

In this course, we’ll explore how to effectively use MailerLite and MailerSend to automate your email marketing and transactional email workflows. These lessons are based on real-world use cases from the Unicorn Factory, but the concepts can be adapted to any type of no-code business. Whether you're running email marketing campaigns or sending personalized transactional emails, this course will provide you with the skills to automate and optimize your communication processes.

1. Why Do I Use MailerLite & MailerSend?

In this introductory lesson, you’ll learn why I use two different email marketing tools—MailerLite and MailerSend—for running my no-code business, the Unicorn Factory. I’ll explain the key differences between marketing campaign emails and transactional emails and why each tool is best suited for a specific purpose. You’ll also get a high-level overview of how these tools integrate into my workflows, making it easier to manage communication with your audience and automate processes efficiently.

What You’ll Learn:

• The Purpose of MailerLite for creating and managing marketing campaigns.
• The Role of MailerSend for sending personalized transactional emails.
• How to integrate and automate email workflows with tools like Airtable and Webflow.

2. How to Use MailerLite

In this lesson, you’ll dive into the core features of MailerLite, the tool I use to manage all my email marketing campaigns. I’ll walk you through how to set up and send marketing emails, manage subscriber groups, and create engaging email templates. You’ll also learn how to use MailerLite automations to streamline your email workflows and nurture leads effectively.

What You’ll Learn:

• Setting up targeted email campaigns.
• Managing subscribers and creating personalized groups.
• Designing email templates that reflect your brand.
• Automating onboarding sequences and follow-up emails.

3. How to Add Subscribers to MailerLite

In this lesson, you’ll learn how to automate adding subscribers to MailerLite using Make.com. Whether users sign up through MemberStack or another platform, I’ll show you how to set up workflows that automatically add new subscribers to your MailerLite groups. We’ll also cover how to use HTTP requests when native integrations aren’t available.

What You’ll Learn:

• Integrating MailerLite with Make.com for automated subscriber management.
• Using HTTP requests to add subscribers without native integrations.
• Mapping and transferring subscriber information to specific groups.

4. How to Update or Delete Subscribers in MailerLite

This lesson focuses on how to manage your MailerLite subscribers by updating or removing them based on specific triggers. You’ll learn how to create workflows in Make.com that allow you to update subscriber details or remove subscribers when necessary, ensuring your list stays accurate.

What You’ll Learn:

• Automating subscriber updates, such as email addresses or job titles.
• Removing subscribers based on specific conditions (e.g., membership cancellations).
• Using conditional workflows to ensure your subscriber list remains accurate.

5. Creating Your First MailerLite Campaign

In this lesson, you’ll create your first email campaign in MailerLite. Learn how to design a reusable email template, personalize content using subscriber data, and set up tracking to monitor your campaign’s success. You’ll also explore how to schedule and send your emails at the right time.

What You’ll Learn:

• Designing a professional, reusable email template.
• Adding dynamic, personalized content to engage your audience.
• Setting up campaign tracking to measure performance.
• Scheduling and sending emails at optimal times.

6. How MailerSend Works

In this lesson, you’ll get an introduction to MailerSend, the tool I use for transactional emails. You’ll learn the key differences between MailerLite and MailerSend, and why MailerSend is perfect for sending emails like order confirmations, password resets, and notifications. I’ll also show how I use MailerSend in the Unicorn Factory.

What You’ll Learn:

• The role of transactional emails and when to use them.
• Navigating the MailerSend dashboard and managing templates.
• Real-world use cases for MailerSend in no-code businesses.

7. Creating a MailerSend Template with Dynamic Variables

In this lesson, you’ll learn how to design and build email templates in MailerSend, complete with dynamic variables for personalized communication. We’ll walk through adding variables like user names and order details, pulling data from external sources like Airtable.

What You’ll Learn:

• Creating email templates in MailerSend’s drag-and-drop editor.
• Adding dynamic variables for personalized email content.
• Managing and duplicating templates for different scenarios.

8. How to Send a MailerSend Template in Make.com

In this lesson, you’ll automate the process of sending templated emails using MailerSend and Make.com. I’ll show you how to set up a workflow that pulls data from your database and populates your email templates with dynamic content, automating transactional emails like order confirmations.

What You’ll Learn:

• Configuring a Make.com workflow to send MailerSend templates.
• Retrieving data from your database to personalize emails.
• Automating dynamic email sending for transactional communication.

9. How to Send Dynamic Emails to Multiple Recipients

In this advanced lesson, you’ll learn how to send personalized emails to multiple recipients using MailerSend and Make.com. Whether you’re notifying multiple freelancers about a job or sending out batch updates, this lesson will teach you how to efficiently manage dynamic email sends.

What You’ll Learn:

• Using the iterator step in Make.com to loop through multiple recipients.
• Personalizing emails for each recipient in bulk sends.
• Managing and scaling email sends without errors.

10. How I Use MailerSend at Unicorn Factory

In this final lesson, I’ll take you behind the scenes of how I use MailerSend to manage transactional emails at Unicorn Factory. From job board notifications to client updates, you’ll see real-world examples of how MailerSend can streamline your email communication. I’ll also share tips for troubleshooting and optimizing workflows.

What You’ll Learn:

• Practical use cases for MailerSend, including job notifications and client emails.
• Optimizing workflows for seamless integration with tools like Webflow and MemberStack.

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